Segment Marketing Specialist

We are looking for  three experienced Segment Marketing Specialists who will each be globally responsible for outbound marketing for one of Material Science, Life Science or Semiconductor segments and will report directly to the Global Marketing Director.
 
If you are a passionate marketing professional and have experience in hi-tech industry – this is the right challenge for you…
 

Job description


What will you do

Segment marketing specialist
  • Is responsible for inbound and  outbound marketing in their specific segment (Material Science, Life Science or Semiconductor)
  • Creates the segment marketing plan in consultation with the Product Marketing Director including choice of media channels, sales related activities (e.g. workshops) and budget
  • Is responsible for content deployment strategy, timing and implementation while keeping consistency of brand and consistency of the messages/materials.
  • Defines positioning of products with a special focus to the segment overarching portfolio
  • Understands customer centric value propositions and the job to be done
  • Defines the online appearance of TESCAN along with other segment marketing specialists: content, media and channels
  • Is responsible for the implementation of the group-wide communication mechanism of TESCAN and the groupwide principles of brand management including corporate language.
  • Analyzes effects of marketing activities on a funnel growth and those of competitors, responsible for the use of Key Performance Indicators (KPI) with special consideration to business performance indicators (ROI)
  • Measures marketing performance of competitors and benchmark companies to understand performance of marketing
  • Acts as the interface between marketing communications and product marketing management, closely cooperates with sales worldwide
  • Cooperates with users, key opinion leaders and customers to create reference and other marketing materials.

Duties and responsibilities


Who are you
  • Must have prior 5+ years proven marketing experience in hi-tech industry.
  • Must have a proven understanding of outbound and inbound marketing
  • Speak very good English—C1 level or higher
  • If working remotely willingness to frequently travel to TESCAN HQ located in Brno, Czech republic
What would be an advantage for us
  • Experience in the fields of Electron Microscopy or x-ray microscopy
  • Additional language knowledge
 
 

We offer


What is in for you
 
  • A challenging, non-routine creative and responsible job
  • Working for a dynamic and fast growing high-tech company
  • Chance to put your experience and ideas to good practice
  • Professional growth support and long-term employment prospects
  • Fair compensation and a comprehensive benefits package

Contact form

 
Attachment 2
 
Attachment 3

 
I Agree:
I hereby agree that TESCAN ORSAY HOLDING, a.s., ID 41600240, Czech Republic, as the controller or processor for TESCAN Brno, s.r.o., ID 01733214, Czech Republic, TESCAN 3DIM, s.r.o., ID 26237555, Czech Republic, and TESCAN Medical, s.r.o., IČ 28279093, Czech Republic, may further process my personal data for the purpose of the selection procedure for the said job position, no more than 6 months. I may withdraw my consent at any time. I understand that my data will be disclosed to authorised employees of the company(-ies) only to the extent necessary for the processing purposes.
I Agree:
I hereby agree that TESCAN ORSAY HOLDING, a.s., ID 41600240, Czech Republic, as the controller or processor for TESCAN Brno, s.r.o., ID 01733214, Czech Republic TESCAN 3DIM, s.r.o., ID 26237555, Czech Republic, and TESCAN Medical, s.r.o., IČ 28279093, Czech Republic, may further process my personal data, even beyond the selection procedure for the said job position, for the purpose of keeping my records and informing me about suitable vacancies. I grant my consent for 3 years. I may withdraw my consent at any time. I understand that my data will be disclosed to authorised employees of the company(-ies) only to the extent necessary for the processing purposes.

Your personal data will be processed according to the privacy policy.
 
Are you interested and have the required experience? Please feel free to send us your professional resume and cover letter to e-mail: jobs@tescan.com.
 
Thank you for your interest.
TESCAN